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Title details for Six Pixels of Separation by Mitch Joel - Available

Six Pixels of Separation

by Mitch Joel
ebook
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Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone?
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Publisher: Grand Central Publishing

Kindle Book

  • ISBN: 9781599958446
  • Release date: September 7, 2009

OverDrive Read

  • ISBN: 9780446558143
  • Release date: September 7, 2009

EPUB ebook

  • ISBN: 9780446558143
  • File size: 344 KB
  • Release date: September 7, 2009
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction Marketing & Sales

Languages

English

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone?
Expand title description text
Business Nonfiction Marketing & Sales
Check out what's being checked out right now Content of this digital collection is funded by your local Minuteman library, supplemented by the Massachusetts Board of Library Commissioners and the Institute of Museum and Library Services.