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Title details for The New Strategic Brand Management by J. Noel Kapferer - Available

The New Strategic Brand Management

by J. Noel Kapferer
ebook
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The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide.

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Publisher: Kogan Page Publishers

OverDrive Read

  • ISBN: 9780749453497
  • Release date: October 7, 2009

EPUB ebook

  • ISBN: 9780749453497
  • File size: 3605 KB
  • Release date: October 7, 2009

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide.

Expand title description text
Business Nonfiction
Check out what's being checked out right now Content of this digital collection is funded by your local Minuteman library, supplemented by the Massachusetts Board of Library Commissioners and the Institute of Museum and Library Services.