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Crossing the Chasm

ebook

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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Publisher: HarperCollins

Kindle Book

  • Release date: March 17, 2009

OverDrive Read

  • ISBN: 9780061795862
  • Release date: March 17, 2009

EPUB ebook

  • ISBN: 9780061795862
  • File size: 715 KB
  • Release date: March 17, 2009

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Expand title description text
Check out what's being checked out right now Content of this digital collection is funded by your local Minuteman library, supplemented by the Massachusetts Board of Library Commissioners and the Institute of Museum and Library Services.