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Good Self, Bad Self

Transforming Your Worst Qualities into Your Biggest Assets

Audiobook
1 of 1 copy available
1 of 1 copy available
As America's number one crisis management expert, Judy Smith has been asked to help overcome the obstacles faced by some of the most well-known companies, celebrities, and politicians of our time. In the process she has discovered that, whether or not one is a household name, there are universal character flaws, trouble spots, and weaknesses that exist in everyone. Over the years, Smith has been able to identify these high-risk traits that often lead to marital, financial, professional, or personal imprudence. These urges exist in all of us, whether it's the belief that an indiscretion is too minor to detect, a mistake is too difficult to repair, or a deceit is too well hidden to be discovered. But, as Smith shows, we can overcome these negative urges and failings—and even turn them into our strongest assets.
Just as Gavin de Becker's bestselling book The Gift of Fear explains how to recognize and survive universal signs of violence, and as Chip and Dan Heath's bestselling book Switch shows readers how to implement change in their lives, Good Self, Bad Self will teach us how to face and overcome our own denial of impending problems—and how to identify and avoid such situations in the first place. Smith believes that the way each of us deals with personal character flaws is what dictates whether we're going to be successful or whether we're going to destroy what we, and those around us, have worked so hard to build. In Good Self, Bad Self, she distills years of experience to share the tools we all need to face our mistakes and ultimately overcome them.
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    • Publisher's Weekly

      February 20, 2012
      A prominent professional crisis manager who has helped numerous CEOs, politicos, and celebrities cope with their messy lives, Smith believes that the same traits that make people successful in their personal and business lives also get them into trouble. The root causes of most crises often lie in an imbalance in one of seven traits that make up the good self/bad self: ego, denial, fear, ambition, accommodation, patience, and indulgence. To make sure your defining traits work to your advantage, Smith tells readers to employ her mnemonic device, the POWER Approach: Pinpoint which trait is in play; Own that the trait can be good and bad; Work it through and process the role the trait has played in your life; Explore how the trait could play out in the future; and Rein in the trait to achieve balance and control. Smith applies her technique to such scenarios as how Johnson & Johnson’s successfully handled its tainted-drug crisis and actor Rob Lowe’s patience when a sex tape derailed his career. Although her case studies are instructive and much of Smith’s advice is sound, albeit familiar, her POWER Approach feels unwieldy and better suited to accompany her services as a crisis manager than as a do-it-yourself program. Agent: Rebecca Gradinger, Fletcher & Co.

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