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Title details for Grow the Core by David Taylor - Available

Grow the Core

by David Taylor
ebook
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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

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Publisher: Wiley

Kindle Book

  • Release date: December 27, 2012

OverDrive Read

  • ISBN: 9781118484708
  • Release date: December 27, 2012

EPUB ebook

  • ISBN: 9781118484708
  • File size: 8291 KB
  • Release date: December 27, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

Expand title description text
Business Nonfiction
  • Details

    Publisher:
    Wiley

    Kindle Book
    Release date: December 27, 2012

    OverDrive Read
    ISBN: 9781118484708
    Release date: December 27, 2012

    EPUB ebook
    ISBN: 9781118484708
    File size: 8291 KB
    Release date: December 27, 2012

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English
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