As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople—and all of us—to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story.
- Available Now - Ebooks
- Unputdownable ebooks!
- New eBook additions
- Rapid Reads! (Always available)
- Read Before You Watch
- Addiction Affects Everyone
- NSFW! - ebooks
- Harry Potter around the world
- 中文标题
- Livres en Français
- Graphic novels & comics - for adults
- Most popular
- Read a Banned Book
- See all
- New audiobook additions
- Unputdownables!
- Read a Banned Book
- Hola, Bonjour, Hallo, Ciao, Namaste, Marhaba! Learn a language
- Author interviews (Professional Book Nerds) - Always Available - Audio podcasts
- Nonfiction Audiobooks - Always Available
- Fiction Audiobooks - Always Available
- En Français, comprenez-vous?
- по-русски, понимаете ли вы?
- NSFW!
- Harry Potter around the world
- Most popular
- Available now
- See all